This illustration of a London bus with an advertisement for the "Glasgow's Miles Better" campaign appeared in the June 1987 issue of Glasgow City Council's newspaper The Bulletin. The four political leaders shown, Prime Minister Margaret Thatcher, Neil Kinnock, David Owen and David Steel, all agreed to be featured in the advertisements.
The "Glasgow's Miles Better" campaign was taken a step further in 1987 with the launch of "The Ambassador Campaign" at London's Savoy Hotel. The campaign featured leading politicians, show business and sporting personalities who had been quoted as saying "Glasgow's Miles Better".
The London launch was attended by a number of ambassadors from overseas countries, as well as many famous names from the world of business, entertainment, sport and the media. The event received widespread media coverage.
Reference: Bulletin photographs, Box 13, June 1987
Reproduced with the permission of Glasgow City Council, Libraries Information and Learning
Keywords:
advertisements, advertising campaigns, ambassadors, Bulletin, Glasgow's Miles Better, London buses, media, MPs Members of Parliament, Mr Happy, prime ministers, public relations, Savoy Hotel
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